If you are administering a page, you need to know that you are trying to reach an audience. You are attempting to get people engaged and you are attempting to get people involved with that particular account. Twitter pages offer a great chance for this. They are easily accessible and use a quick and terse format that actually builds relationships by making it easy to access quickly and without much thought or effort. That is not to say that the individuals that use these accounts are not thinking but they are able to access quickly the information they are after on Twitter and in today’s modern world, quick access is important.
Twitter likes, then, signify that an individual is on the right track with their account. It means that the user is getting what they need and likes the format in which it is being presented. This information, if provided correctly, can build a relationship that can last for years to come and therefore getting these Twitter likes is important. These likes should be seen as positive and they should always be attained if at all possible. Whether it is through links to other content, content promotions, or special deals, be sure that these likes are something that every account should strive to attain.