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If you are building a page on Twitter, chances are that you have heard about these things called Twitter likes. These are the ways that your individual followers will interact with you and your account, aside from direct messaging and favoriting, and they matter to building a brand and a following. But, individuals are not simply going to give these likes away. They are going to expect a page to earn their respect and their interaction. If this is something that you want and should want, then, you need to make sure that you know and understand what it is that they are going to need from you.
Your audience is going to want Twitter likes that speak to their overall beliefs and what it is that they are craving. They are going to want quick and not meandering content, after all it is Twitter and you will not be able to have long and involved posts. If you are using a link to direct them off site, they will want to know why they are clicking the link. Provide them with catchy headlines, tell them what it is that you want them to do, and direct them appropriately. Further, do not expect your constant begging for sales or promotion of a particular product to get them liking. They will not and they will want you to do more. Today’s social media users are savvy. They want more and you need to give that to them.